Google ending Chrome’s support of third-party cookies is also not the end of tracking in Chrome. Let’s make it very clear: the end of third-party cookies is not the end of tracking. Google killing third-party cookies in Chrome and what this means In this blogpost, we look at the implications around the end of third-party cookies in Chrome, the misunderstandings, and why consent is the platform for compliant tracking now and in the future. Google has announced that it will stop the use of third-party cookies in Chrome by the end of 2023, joining a growing list of browsers ditching the notorious tracking technology.īut the end of third-party cookies does not mean the end of tracking – and the need for true end-user consent to process personal data will persist long after third party cookies and the technologies replacing them.
